Kiehl’s sees double in London's West End as it opens doors to European flagship store in Carnaby Street
Shaftesbury Capital reports that beauty and wellness brand Kiehl’s has opened a new European flagship space, at 43 Carnaby Street in London. This spans three floors, and its design has been engineered to optimise customer flow, supporting an omnichannel experience that, according to the retailer, utilises in-store product showcases and exceptional customer service to drive brand loyalty.
It is only the second standalone boutique for Kiehl’s in the West End, joining 55 Monmouth Street, which was a recent upsize for the brand, also with Shaftesbury Capital.
William Oliver, Director of Retail and Restaurant Leasing at Shaftesbury Capital, says: “Bringing Kiehl’s to the heart of Carnaby Street strengthens a great partnership. Having worked closely with the brand on an upsize in Seven Dials, this new store ensures more visitors to the West End can explore and experience a quality offer, building brand loyalty and pointing to the power of having prime space as both a direct retail environment and showroom for the online customer. That Kiehl’s wanted to launch this European flagship on Carnaby Street, in its 175thyear, also highlights just how highly regarded the destination is, and how important it is for unmatched brand exposure and opportunity.”
Niki Lo, General Manager for Kiehl’s UK, says: "Carnaby Street is a legendary retail destination, and it is rapidly evolving into a key epicentre for beauty in London. Our continued investment in standout free-standing stores demonstrates our dedication to creating exceptional physical retail environments that drive high footfall and deep brand connection. This flagship allows us to reinforce our market share in the UK, partner more closely with our retail and real estate stakeholders, and deliver an elevated, best-in-class brand presence in one of Europe’s most vibrant commercial districts."
2026 RTIH Innovation Awards
Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
