Albertsons Media Collective hits Cannes Lions 2025 in France for launch of in-store digital display network

Albertsons Media Collective, the retail media arm of Albertsons Companies, has announced the launch of its in-store digital display network during the Cannes Lions International Festival of Creativity in France.

In partnership with STRATACACHE, Albertsons Media Collective will power its new solution through a fleet of digital screens, with the aim of promoting product discovery and creating media offerings that allow brand partners of all sizes to engage their customers.

“We’ve identified a significant opportunity to enhance our in-store customers' shopping experience by delivering relevant and impactful messaging at the point of purchase,” says Jennifer Saenz, Chief Commercial Officer at Albertsons Cos. “Our partnership with STRATACACHE enables brand partners to engage directly with our shoppers at this key moment, providing them with compelling offers, meal inspiration and timely information.”

A pilot will launch this summer in select Albertsons Cos. stores in two key regions, featuring large format premium displays in high traffic areas at impactful touchpoints during the customer journey, such as the entrance and produce department.

“Understanding the impact of in-store digital advertising is key. STRATACACHE's technology foundation for closed loop measurement was a significant factor in our decision to partner with them,” says Liz Roche, VP of Media and Measurement at Albertsons Media Collective.

“Being able to reach customers through compelling brand messaging at the point of purchase and then understand performance helps us fully realise the potential of the in-store channel. We're especially excited to enhance our measurement offerings as the fleet of digital screens is rolled out.”

Brands can enhance this experience with in-store audio and promotional offers. Additionally, advertisers can leverage CTV, offsite display and social video campaigns to bring their brand message to life in the store.

“Our focus is to meet customers in the moments that matter, and few are more powerful than when they’re standing at the shelf, ready to decide,” says Melissa Pitmon, Customer Director, OmniChannel Activation of Mondelēz International. “Albertsons Media Collective’s new digital screens will enable us to deliver inspiring, hyper-relevant content right where purchase decisions are made. It’s a natural complement to our digital strategy and a powerful reminder that the store remains one of the most influential spaces to build brand connection and drive conversion.”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.