Helsinki based Wolt Market doubles down on building a full supermarket experience

Online grocery specialist Wolt Market has announced a series of updates as it builds a full supermarket experience for its customers across the cities and neighbourhoods where it operates. The company has also refreshed its look and feel to better reflect this push.

Wolt Market says it is expanding its selection with hundreds of new products, from locally produced and unique items to affordable alternatives and well known brands.

A particular focus is fresh food, with a wider range of fruits and vegetables as well as fresh meat and fish options, making it easier for customers to complete their full weekly grocery shop in one place - delivered straight to their door.

The retailer also claims to be making shopping more accessible through updated pricing and new offers, such as zero delivery fees above certain basket sizes and dedicated savings deals.

“Our ambition is for Wolt Market to be the go-to place for the weekly grocery shop in every neighborhood we operate in,” says Athanasios Bilalis, Global Head at Wolt Market. “These updates are another great step towards that goal – bringing a stronger, locally loved selection, more competitive pricing, and a smoother, stress free shopping experience. We’re excited to roll them out to our customers.”

He adds: “These changes are also about freshness and quality, which are key for our customers. We’ve worked hard over the years to earn people’s trust, and we want to continue raising the bar on these fronts.”

Launched in Helsinki in 2020 with just a few hundred curated items, Wolt Market has since grown to more than 100 stores across multiple countries. It now offers thousands of products, from fresh produce and local specialties to household essentials. Each selection is tailored to the preferences of the people in its neighbourhood, with a typical store offering 5,000 to 7,000 items.

Bilalis says: “While we’re proud of how far we’ve come in just five years, we know there’s still plenty of room to improve. As more people turn to online shopping, the bar for a great experience will only get higher. Ultimately, our goal is to help people spend less time worrying about groceries and more time focusing on what truly matters to them.”

2026 RTIH Innovation Awards

Grocery retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.