American luxury fashion brand Coach expands its open access collaboration with The Sims 4 game
Coach is ramping up its open access tie up with The Sims 4 with the introduction of a new collection inspired by the brand's (Re)Loved initiative. Marking the second collaboration between the pair, Coach says that the launch continues its “exploration of gaming as a space for creativity, self-expression, and personal style”.
Available for free to all players through The Sims Marketplace, the collection introduces four new Coach items to Create-A-Sim: Repurposed Cotton Trench Coat; Coach Cardigan; Horse And Carriage Striped Rugby Polo; Repurposed Denim Mini Skirt. The new pieces invite players to express their personal style and tell creative stories through virtual fashion, while honouring the in-game universe with localised Simlish apparel.
The move builds on the Coach x The Sims 4 collection launched earlier this year, which introduced ready to wear styles, Tabby and Brooklyn bags, and the interactive Coach Trunk.
2026 RTIH Innovation Awards
Fashion retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
