Coty veteran Scott Kenworthy heads up AI and IT innovation across PVH Corp. brands Calvin Klein and Tommy Hilfiger
PVH Corp. has appointed Scott Kenworthy as Senior Director - AI & Innovation. He joins from Coty where he spent almost ten years, most recently serving as Global Director - Digital Innovation & Beauty Tech (covering the likes of GenAI, AR and VR).
“Excited to join PVH Corp. leading AI & Innovation in IT, working across two iconic New York brands, Calvin Klein and Tommy Hilfiger,” he says.
“A huge thank you to the PVH team for the trust and the warm welcome. Looking forward to this next chapter ahead. Thankful and grateful to everyone I worked with at Coty during the past ten years. A nice bonus to continue working on Calvin Klein in NYC. Lets go!”
OpenAI
Earlier this year, PVH Corp. announced a collaboration with OpenAI.
This will see it co-create custom AI capabilities that support areas such as product and design, demand planning, inventory optimisation and consumer engagement.
“As we build Calvin Klein and Tommy Hilfiger into the most desirable lifestyle brands in the world, our collaboration with OpenAI will help us supercharge our brand building journey and connect more meaningfully with our consumers,” said Stefan Larsson, Chief Executive Officer, PVH Corp.
“Together with OpenAI, we will explore exciting new opportunities for our brands, accelerate our data driven operating model and enable faster, more data driven decision-making. With a test and learn approach, we’ll build practical use cases with scalable impact to drive value for associates, partners, and consumers, while helping us build a culture of innovation and agility from the ground up.”
PVH will also integrate OpenAI enterprise APIs with the aim of building modern workflows and accelerating outcomes end-to-end, across product, marketing, supply chain, and retail functions. This push also includes ChatGPT Enterprise and will feature new applications and custom environments built exclusively for PVH teams.
“PVH shows what’s possible when AI is embedded into the core of a fashion leader,” said Giancarlo ‘GC’ Lionetti, Chief Commercial Officer at OpenAI. “The result is less friction, more creativity, and a sector wide transformation accelerated by PVH deploying OpenAI at scale.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
