Wolt redesigns consumer mobile app as local commerce firm expands beyond restaurants

Wolt reports its biggest ever consumer app update. The company says that this represents the next step in its evolution into a multi-vertical commerce platform; giving consumers a faster way to discover and shop across categories - including groceries, pharmacy, beauty, and electronics - and offering a broader range of local merchants a new channel to grow their online sales.

Over the past decade, Wolt has grown from a restaurant delivery startup into a technology platform that has fulfilled more than 700 million consumer orders across over 30 countries. Today, non-restaurant categories account for more than 20% of all orders.

“As our selection has expanded beyond restaurants into new categories, we needed to evolve the app not only to match the pace of the company’s growth, but also to make it easier for customers to buy almost anything they need on Wolt," says Julia Niemann, Director of Product Management, Consumer Product.

"Many customers haven’t been aware of the wide range of products and venues already available on Wolt, which is a missed opportunity for customers and merchants alike. This update is a big step in fixing that - and reimagining how the customer can find what they need on Wolt; be it milk and bananas, painkillers, pet food, baby toys, shampoo or umbrellas. We’ve made discovery faster, smarter and more intuitive - built on insights into how people browse, search and shop locally today."

She adds: “Customer needs have always guided how we design and build at Wolt. Local commerce is changing fast – people want to shop across categories with the same ease as ordering food, and this update makes that possible while opening new opportunities for merchants. We’re building the infrastructure for how people will interact with their city in the future.”

2026 RTIH Innovation Awards

On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.