Wolt expands non-food categories across Europe with more than 3,000 new stores now live
Wolt reports that it is ramping up its non-food growth across Europe with launches in electronics, pet supply and health and beauty this festive season.
It says that the expansion strengthens its position as a one stop local commerce platform, helping both national chains and small, independent businesses reach customers faster and more efficiently.
More than 3,000 new non-food retail venues have joined Wolt’s platform in the second half of the year. Non-restaurant orders now make up about 20% of its business, with more than 5.5 million unique non-food products available on the marketplace in over 700 cities.
“Our vision is simple: to make everything that customers need day to day available locally, instantly and reliably. This isn’t just about adding more categories, it’s about driving forward Wolt’s transformation into the digital shopping mall of the future that brings the best of your neighbourhood to you,” says Cengiz Rahmioglu, Wolt’s Global Head of Non-Food Retail.
“With these new launches, from electronics and beauty products to pet supplies and children’s toys, we’re showing how local commerce can truly scale, bringing more convenience and choice to customers while strengthening our partnerships with trusted local retailers across Europe.”
Drugstores and beauty remain a key focus for Wolt, with launches including Bipa in Austria, Lili Drogerie in Greece, and Vita going live across seven Norwegian cities with almost 6,000 products available to customers on the app.
“We’re seeing a clear trend where customers expect seamless shopping experiences both in-store and online,” says Are Berg, CEO at Vita. “Through our partnership with Wolt, we can offer fast delivery of products from our stores straight to customers’ homes, thereby strengthening our position as the most accessible player in our segment.”
In the electronics category, meanwhile, Tehnomanija in Serbia has launched over 80 venues across four brands.
In Finland, Telia has scaled nationally to more than 40 Marketplace venues, while Verkokauppa launched a Marketplace pilot in Turku. Power and Gigantti have also integrated Wolt Drive into their websites. In addition, Baku Electronics in Azerbaijan and Neptun in Albania have also joined Marketplace.
Meanwhile, Wolt supported iPhone 17 launch activations in September, enabling pre-orders across multiple markets. Pilots for large item deliveries, such as televisions and other bulky products, are also continuing in several countries, including Greece and Georgia, with extended delivery areas.
2025 RTIH INNOVATION AWARDS
Local commerce was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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