Wolt Ads agrees five new partnerships in bid to reach shoppers outside of its app in new ways

Wolt Ads has announced an expansion of its capabilities with five new partnerships.

Wolt's advertising service for merchants, brands and agencies has teamed up with AdTech players Koddi, Magnite, Skaiand StackAdapt, in a bid to strengthen its position in the retail media landscape.

The collaborations make it possible for advertisers to broaden their campaigning across social platforms, search engines, and the other online spaces consumers use regularly, including linking off platform interactions directly to in-app purchases.

Businesses, including smaller brands, can now also create and launch video ads for streaming services and connected TV in minutes, reaching audiences wherever they are watching.

Alongside this, Wolt Ads is extending its offline capabilities with a growing fleet of electric vehicles to offer brands a scalable, out-of-home platform. Developed by The Better Cities Company as a flexible alternative to traditional offline advertising, they allow for hyperlocal, sustainable campaigns in city centres, as consumers commute and socialise.

“Retail media is no longer confined to a single channel, it’s an ecosystem. By combining our strong in-app presence with opportunities beyond the app, and by adding sustainable offline solutions like electric vehicle ads, we’re giving brands the power to meet their audiences everywhere - with measurable impact at every touchpoint,” says Catalina Salazar, Global Senior Director at Wolt Ads.

“With these new solutions, Wolt Ads is uniquely positioned to connect digital and offline experiences, giving brands a one stop shop to drive awareness, consideration, and measurable sales.”

The announcements follow Wolt owner DoorDash’s acquisition earlier this year of Symbiosys, a retail media platform which enables brands and retailers to collaborate on off-site search, social, and video campaigns that drive customers directly to retailer product pages.

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.