Digital payments company Checkout.com inks deal with meal kit specialist HelloFresh

Checkout.com has announced a new partnership with HelloFresh. The aim of the tie up is to help HelloFresh simplify and optimise its payments across all of its global markets.

With operations in 18 markets spanning the US, Canada, Australia, New Zealand, the UK, and across Europe, it needed a payments partner that could keep pace with its scale.

Local acquiring services from Checkout.com’s network connect it directly with banks and card networks, while ensuring payments are fast, secure, and high performing. Checkout.com runs more than 80 million AI powered optimisations every day, applying changes across its network to increase payment performance for all relevant merchants.

"Our mission is to change the way people eat forever, making it easier for households everywhere to enjoy home-cooked meals,” says Tessa Rötzmeier, Senior Director Product at HelloFresh. “Partnering with Checkout.com as a trusted global partner means we can continue to expand, innovate, and deliver even greater convenience and reliability in the years ahead, while ensuring every customer has a smooth and reliable payments experience.”

“We combine global reach with deep local payments expertise to help merchants scale with confidence.” says Antoine Nougué, Chief Revenue Officer at Checkout.com. “For subscription businesses like HelloFresh, payment performance is critical, as a single failed transaction can mean a lost customer.”

“By bringing advanced tokenisation and a high performing payments infrastructure to HelloFresh’s operations, we ensure every transaction is fast, secure, and reliable - powering global growth for one of the world’s most innovative consumer brands.”

2025 RTIH INNOVATION AWARDS

Payments will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.