Checkout.com powers Interflora expansion push and supports high performing digital payment experiences

Checkout.com is working with Interflora to deliver high performing payments at scale. The partnership has enabled a 95.4% acceptance rate across the company's European markets - its highest ever.

Interflora connects local artisan florists with customers across the world, helping people buy flowers via digital methods, whether through app, mobile, or desktop. Checkout.com enables customers to pay using Apple Pay and Google Pay, which now account for 20% of mobile transactions. In 2025, it will support the roll-out of in-app payments across France, Spain, Italy, Portugal, Sweden, and Denmark.

Checkout.com also provides the infrastructure behind Interflora’s newly launched digital gift card in France, offering a wide range of payment methods including Cartes Bancaires, Visa, Mastercard, American Express, PayPal, Apple Pay, and Google Pay.

In 2025, Interflora will enter Sweden and Denmark with the company as its payments partner, ensuring local payment preferences are fully supported from launch. This includes potential integrations with regional favourite payment methods like Swish in Sweden and Dankort in Denmark.

"Checkout.com brings the local expertise and performance we need to deliver on our mission to connect local artisan florists with customers all over the world, especially at key moments like Mother’s Day. It’s so important for us to have one reliable payments provider who can help us serve customers in many different markets,” says Manu Arjó, Head of Product at Interflora.

With flower deliveries spiking during seasonal events like Mother’s Day, minimising false declines is essential. Checkout.com's Intelligent Acceptance uses machine learning to optimise payment performance in real-time, while network tokens increase security and drive acceptance.

“We’re proud to power Interflora’s expansion and support their mission to deliver joy through high performing digital payment experiences,” says Antoine Nougue, Chief Revenue Officer. “Payments shouldn’t be a barrier to growth, or to purchasing a gift for a loved one. Together, we’re making sure every customer interaction is fast, secure, and simple.”

2025 RTIH INNOVATION AWARDS

Payments will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening. But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.