The Very Group teams with AI powered e-commerce personalisation firm Made With Intent
The Very Group, which operates digital retailers Very and Littlewoods, has partnered with Made With Intent. By using over 800 behavioural signals, Made With Intent’s agentic decision engine predicts customer’s intent in real-time, helping to decide what they see and when.
Very says it will now be able to spotlight discount offers unique to customers based on individual shopping trends, as well as provide prompts at crucial moments throughout the shopping experience. Made With Intent’s engine is built on a proprietary model and optimisation AI agent that work together to allocate experiences across hundreds of intent combinations, learning what works for which visitors and contexts then applying it to future sessions.
Sarah Hanna, Digital Director at The Very Group, comments: “Made With Intent’s agentic platform unlocks fast paced, scalable real-time personalisation that can be executed to help enhance the customer experience, ultimately influencing our commercial KPIs. In fact, in the first month of the partnership, we’ve already seen promising results including revenue per customer increasing by a fifth in one of our agentic strategies, and an uplift in overall conversion.”
“Made With Intent gives our e-commerce team a brand new lever that they can effortlessly activate to make a difference on what our customers see and when, whether that’s one-off discounts or personalised payment options. It’s all about giving customers the right experience at the right time.”
David Mannheim, Founder at Made With Intent, says: “Personalisation is a word you hear a lot when talking about retail, especially online. Our agentic AI decision engine gives innovative teams like Very’s the scale that’s needed to deliver more impactful, hyper-personalised customer experiences. Our goal has always been to move e-commerce away from generic, static experiences designed for everyone towards something more personalised and real-time. Not only because it is a better experience for visitors, but because it finds new growth, and we’re excited to be on this journey with The Very Group.”
So hot right now
Made With Intent is included in RTIH’s first ever Retail Technology Hot 100 List. Launching in August, this sees us bringing you the hottest companies whose solutions and systems are helping drive the retail sector forward.
Our Founder and Editor, Scott Thompson, drew up a list of 150 companies that had consistently been on his radar over the past 12 months whilst bringing our community the latest retail tech news and views that matter. These companies operate across the omnichannel retail landscape (stores, online, mobile, supply chain, payments etc).
Our judging panel, including Vineta Bajaj, Group CFO, Holland & Barrett, Dan McGrath, JD Group Customer Operations, JD Sports, Dr. Astha Purohit, Director of Product Management, Customer Data and Identity, Walmart, and Paula Bobbett, Chief Data and Digital Officer, Boots, provided feedback on those who have the most innovative, forward thinking technology offerings and are also best addressing retailers' current challenges, painpoints, and opportunities.
The judges used the following framework when making their picks:
1. Retailer problem fit - how meaningful, strategic, and widely felt the retailer pain being addressed is.
2. Production traction in retail (2025–2026) - real named retailer deployments, pilots.
3. Innovation and defensibility - genuine technical novelty paired with a defensible competitive position.
And there was also a public vote, with thousands of members of our community of retail tech enthusiasts getting involved. Thanks to all those who took part! Based on the judging panel's feedback and the public vote, we then drew up our first ever RTIH Retail Technology Hot 100.
So, without further ado, here are the 100 hottest global retail technology ventures right now. Drum roll, please…
