European embedded lending firm finmid bags €17 million Series A extension as total funding hits €52 million
Berlin-based embedded lending company, finmid, which is behind the financing programmes of Wolt, Delivery Hero and myPOS, has raised €17 million from Big Pi Ventures and Mainset, with Earlybird following on. The Series A extension brings total funding to date to €52 million.
The cash will be used to expand finmid's asset finance products, multi-source funding infrastructure and underwriting capabilities, and to support a move into vehicle financing and marketplace loans for the first time with Bolt and Skroutze. This is its first funding announcement since its €23 million Series A in April 2024.
Alexander Talkanitsa, Co-founder, says: "Two years ago, embedded lending meant a cash advance for a restaurant. Today the same rails carry a multi-year vehicle loan, a marketplace's own balance sheet, and the potential for more. Every platform with business customers now has a way to become their financing partner without becoming a bank."
Max Schertel, Co-founder, finmid, says: "Small businesses have never lacked ambition - they've lacked a lender who could see them. Platforms, with their live and embedded view of the businesses they power, are uniquely placed to fill that gap, and finmid exists to make it happen. With Bolt we're financing the cars that fleets run on; with Skroutz the marketplace itself is putting its capital behind its merchants. Our job is to make that credit safe, fast and regulated - whoever provides the money and whatever businesses need it for."
Nick Kalliagkopoulos, Partner, Big Pi Ventures, says: “Embedded lending is now essential infrastructure for marketplaces, and finmid is built to deliver it. Their capital light structure lets them grow quickly, and their licensing and geographic foothold make them a partner marketplaces can plug in once and scale everywhere. Their traction in southeast Europe, a region many overlook despite its size, is proof of how much whitespace is still out there.”
2026 RTIH Innovation Awards
FinTech will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
