Embedded finance provider finmid ramps up European push with Wolt and Glovo as key partners

finmid reports that its embedded lending infrastructure is now available in 30 European markets. The company has added Bulgaria, Croatia, Estonia, France, Hungary, Ireland, Malta, Romania, Iceland and Switzerland to the list of countries it is serving.

“Europe’s dream of a single market has been held back by a financial system that stops at borders,” says Alexander Talkanitsa, Co-founder at finmid. “Embedded lending has always had the potential to change that, but the reality was fragmented and slow.”

“With this roll-out, any platform can, for the first time, offer capital to its customers everywhere in Europe. This changes the game. With this barrier removed, the next decade of growth for European SMEs is made possible on a region wide scale.”

Max Schertel, Co-founder at finmid, says: “We’re solving the problems that hold back SME businesses, often small family run companies, from growing, even when demand for their product is there. I’ve never been prouder than seeing the companies we support able to open new premises or buy essential equipment.”

“Our embedded finance is not only achieving the key European ambition of a borderless, single financial layer for the single market but delivering for those businesses that create jobs and deliver prosperity.” 

Since launch, finmid has extended more than €4 billion in capital offers to European SMEs via partners including Wolt, Glovo (Delivery Hero), and Bolt. Wolt and Glovo are planning to extend their financing solutions in the newly enabled markets.

“For us, the success of our merchants is at the heart of what we do,” says Anniina Heinonen, Managing Director, Payments at Wolt. “We’re always looking for new ways to empower them, and access to additional financing has been a clear need across many of our markets. By working with finmid, we can now meet that need and help local businesses across Europe grow without delays.”

2025 RTIH INNOVATION AWARDS

Embedded finance will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.