Including Complir, Profound and eComID: 12 retail technology funding rounds you need to know about
RTIH rounds up 12 retail technology ventures who have recently secured significant investments in their businesses, including companies operating in the social shopping, cybersecurity, and autonomous vehicle spaces.
1. GoWish
Social shopping platform and wishlist app GoWish, known as Ønskeskyen in its native Denmark, has secured a capital injection of €13.4 million from various new investors, including Weco owner Johan Wedell-Wedellsborgand and former EQT partner Mads Ditlevsen. The investment values GoWish in excess of $200 million and will be used to accelerate the company’s international growth, with a particular focus on the US, where GoWish has more than nine million registered users.
"We have proven that GoWish can grow far beyond Denmark, and the United States is our largest market today. We are also proud to have some of Denmark's most experienced investors behind our ambition: to build a Danish born company into a global leader in social shopping. This new capital will be used to invest even more aggressively in our international growth, particularly in the US, a key priority on our own wishlist,” says Mads Dahlerup, CEO and Co-founder at GoWish.
2. Gatik
Gatik has announced $200 million in financing as it records increading demand for driverless commercial freight across Fortune 50 retail, grocery and CPG supply chains. The Series D round was led by Qatar Investment Authority (QIA) and Koch Disruptive Technologies (KDT), with participation from Millennium Management, ARK Invest, Intact Private Capital and others.
The capital will be used to expand Gatik's commercial operations and fleet, while it continues to invest in technology, infrastructure and its workforce. It moves freight between distribution centres and stores across Texas, Arizona and Arkansas in the US and in Canada and is targeting more than 100 driverless trucks by the end of 2026.
“This round, led by some of the world’s leading financial institutions, is a clear validation of our commercial leadership in autonomous freight,” says Gautam Narang, CEO and Co-founder at Gatik. “We have built Gatik with real revenue, deep customer demand, and AI driven autonomous technology proven every day in live supply chains. This round gives us the capital to scale with speed and discipline, serve the world’s largest companies, and define the future of autonomous freight.”
“Autonomous freight is transforming the global logistics industry, making it more efficient and reliable,” says Abdulla Al-Kuwari, Head of Industrials at QIA. “QIA is committed to supporting next-generation solutions providers like Gatik that are shaping the future of freight infrastructure.”
3. eComID
Swedish startup eComID has announced a $17 million seed round led by Systemiq Capital, with participation from Regeneration.VC, Course Corrected, Stadium and returning investor CapitalT. The funding will go towards international expansion, product and team development.
eComID’s Shopping Passport lets shoppers carry relevant context across connected brands, helping each store understand them from the first visit. Vera, the company’s AI shopping agent, combines that context to power sizing intelligence, smart conversational search and personalised product discovery directly on brands' own sites.
Launched in 2024, eComID now works with more than 60 brands and reaches 20 million shoppers every month. Partners include COS, J.Lindeberg, Axel Arigato, NN07, Peak Performance, Haglöfs, Asket and Stadium. eComID was also named one of Fast Company's Most Innovative Companies of 2025.
"AI without context still starts from zero," says Oscar Rundqvist, Co-founder and CEO at eComID. "The best shopping experience should feel like walking into a store that already knows how to help. We're building the missing layer between shoppers, brands and AI to make that possible. We've reached this point through the strength of the product and the trust of our partners. This round lets us move faster, enter new markets and build the infrastructure we believe the next era of commerce will run on."
4. Levanta
Levanta, whose technology helps brands find creators, send them products, set up affiliate commissions, track sales and handle payments, has landed a $22 million Series B investment led by Volition Capital, marking the firm's second major investment in the company after leading its $20 million Series A in 2024.
Levanta has now raised more than $43 million in total funding. The new capital will support investment in creator commerce technology and go to market activity, while accelerating its expansion across the retail ecosystem, including bringing dozens of additional retail marketplaces onto the platform.
"We're seeing a broader shift as brands and marketplaces increasingly look to creators and affiliates as measurable drivers of demand beyond their owned channels," says Larry Cheng, Founding Partner at Volition Capital.
"Levanta has built the infrastructure to connect that demand with commerce at scale, and we believe the opportunity ahead is substantially larger than when we first invested. We're excited to continue partnering with Ian and the team as they deploy that infrastructure across the retail ecosystem to power creator commerce media."
5. Advisar
Advisar, an AI powered decisioning layer for retail suppliers, has raised a $750 million pre-seed round led by Clutch VC, with participation from Venture Center Arkansas Fund, The Validation Fund at Winrock International, Rekall Capital, and White River Capital Advisors, along with angel investors Michael Paladino, Co-Founder of RevUnit, and Jeff Amerine, General Partner at Cadron Capital. The funding will be used for product development and go to market efforts.
Founded by Christina Johnson, former Chief of Staff to the GM of Walmart Connect, Advisar aims to bring clarity and insight to the world of retail media analytics, giving suppliers a clear view of how investment in this space connects to business results. Currently in beta, it lays claim to significant early adoption of its solution among key partners. It is set to become generally available during the autumn.
“Advisar helps suppliers treat retail media like an investment they actively manage, rather than a line item they simply accept,” says Johnson. “What suppliers need is the same standard of measurement they hold every other marketing investment to, so they know what's working, what's not, and where to optimise for efficiency and impact.”
“Every fast growing marketing channel eventually gets an independent measurement layer, and retail media is at that point now. Christina's experience across marketing, customer strategy, and retail media innovation at Walmart positions Advisar to deliver what suppliers have been asking for: attribution insights on retail media investments, integrated alongside all their other sales and marketing metrics,” says Rajiv Bala, General Partner at Clutch VC.
6. ARC
ARC, an enterprise device management platform helping retailers and supply chain organisations manage the technology powering their frontline workforce, has announced a $60 million growth investment from Acadia Investment Partners. This takes the total raised to date to $100 million.
“We built ARC because we saw a decades old operational problem hiding in plain sight,” says Douglas Baldasare, CEO at ARC. “Having learned from our experience in solving complex consumer device challenges in live field environments, we appreciated the complexity and technological know-how that are needed to truly solve the problem space for the frontline workforce.”
“Enterprises invest billions in devices designed to amplify worker output. But, when those devices aren’t working, aren’t charged, or aren’t readily available, the investment is wasted and worker output goes down. ARC provides the infrastructure and intelligence to solve those challenges upstream, holistically solving the problems with advanced logic, seamless and adaptive user experiences, thoughtful rule-based logic, and full accountability and visibility. With Acadia’s partnership, we can accelerate our vision to become the technology platform that powers the frontline workforce.”
7. Keep Converting
Keep Converting, an AI powered e-commerce platform that personalises product pages for shoppers in real-time, has emerged from stealth with $2 million in pre-seed funding. The round was led by Nuwa Capital and COTU Ventures.
Keep Converting is pre-integrated with Shopify, WooCommerce, Adobe Commerce, Zid, Salla, and various other commerce platforms. It says that client setup takes approximately ten minutes, and most brands see measurable conversion lift within two weeks of going live.
“Everyone says AI will kill the merchant website. We bet the opposite. Shoppers still want to visit the site, see the real product, and connect with it before they buy. So Keep Converting transforms every product page into the form that speaks to each shopper, and lets the site win the AI shift instead of just surviving it. We've now proven it works, and the next chapter is bringing it to every merchant,” says Mohammad El Mougi, Founder and CEO at Keep Converting.
Mougi previously served as Chief Product Officer at Vezeeta, a health tech platform in the Middle East, and earlier led marketing at Vodafone. Co-founder Manuel Prinz previously served as Head of Product at TikTok Shop US and on the product management team at Walmart.
“At TikTok Shop and Walmart, I watched the world's best commerce teams ship one personalisation framework after another and still hit the same wall - a recommendation engine here, a banner test there, none of it touching the page itself,” says Prinz. “Keep Converting is the first platform that rebuilds the actual experience per shopper. That's the unlock.”
The $2 million pre-seed will fund onboarding merchants and growing the engineering team behind the platform's cross-client intelligence.
8. Thri5
Thri5 has pulled in $5.4 million following a pilot and roll-out with Wild Fork Foods. The seed funding round was co-led by Whitecap Venture Partners and Mistral Venture Partners, with participation from MaRS Investment Accelerator Fund (IAF), N49P and a group of retail and technology veterans.
Wild Fork has deployed Thri5’s AI technology across its store network in the United States and Canada.
“What I look for in any new tool is whether it connects what’s happening on the floor with what we plan centrally, and whether the team can actually trust the data. Thri5 does both. Adoption was fast because it told operators what mattered each day, not just what to look at,” says Radek Mazurkiewicz, COO at Wild Fork Foods.
Thri5 is built as an AI native execution layer that develops context across the enterprise, understanding what is happening across the business, how work gets done and where value is being lost. It continuously interprets signals across a retailer’s data and systems, identifies and prioritises the highest value opportunities, and connects head office priorities with field and store execution, orchestrating action across teams, systems and AI agents.
As work is completed, Thri5 learns from outcomes, building deeper operational context and improving how the organisation executes over time. Because it sits above retailers’ existing technology stack, it can coordinate execution across functions without requiring them to replace or migrate their core systems.
9. Buywander
Buywander, an auction-based marketplace for returned and overstocked retail inventory, has announced a $21 million Series A funding round, bringing the company's total funding to date to $28 million. The round was led by Madrona Venture Group and Inspired Capital. Previous backers include Triple Impact Capital, Silence Ventures, Data Tech Fund and Animal Capital, along with a group of angel investors.
"Retailers are sitting on billions of dollars in returned and overstocked inventory every year, and buyers are hungry for a better way to access it," says Jordan Allen, Co-Founder and CEO of Buywander. "We've seen that appetite play out in every market we've entered. This funding lets us bring that experience to more cities, faster, and introduce Buywander to more people who are excited to discover great products, compete for a win, and give returned goods a second life."
Buywander will use the cash to accelerate expansion across the US, invest in technology, and grow its leadership team, building on its eight locations including recent market launches in Denver, Chicago, and an upcoming opening in Minneapolis.
10. Complir
Copenhagen-based startup Complir, an AI infrastructure platform helping retailers and consumer brands manage product compliance across international markets, has bagged a $11 million seed round.
The investment - led by General Catalyst alongside angel investors and specialist industry funds - will support its commercial expansion and go-to-market efforts, alongside investment in engineering and product development, and its teams. It follows the company’s $2 million pre-seed round in December 2025.
The platform is being used by the likes of Flying Tiger, Konges Sløjd, Matas Group and COOP Trading.
Mathilde Blander Bjerregaard at Flying Tiger, says: “There is a built in ‘need for speed’, especially in a seasonal business like ours. We can only deliver on time if we have 100% control over compliance for every single market.”
Thomas Ernfeldt, Chief Operating Officer at Konges Sløjd, says: “Complir has transformed the way we manage product compliance. It replaces a significant amount of manual work with a more streamlined and transparent process, freeing our teams to focus their time on quality assurance and product development while ensuring our products meet the necessary requirements.”
11. Profound
Profound has raised a $180 million Series D at a $1.8 billion valuation, co-led by Sequoia Capital and Kleiner Perkins, as it builds an AI platform for marketing.
“Two years ago we bet that people would stop clicking blue links and ask AI for the answer. It happened. The agent is now the customer. It scans hundreds of thousands of sources to form an opinion of your brand, and it wants all content current and specific,” says says James Cadwallader, CEO and Co-founder, Profound.
He adds: “Winning in AI search means being everywhere, all at once. It's an inhuman amount of work, and the only way to do it is with agents. That's why we built your AI Marketer, powered by Context Manager. Your AI Marketer is a marketing expert that proactively investigates your data, identifies opportunities, and then does the work while you stay in the loop. Context Manager is the system of record for your marketing context. It turns your meetings, threads, and brand data into one shared, permissioned understanding of your brand, plus a personal layer for how you work. This context is the antidote to slop, so as your brand evolves, so does your AI Marketer.”
“Today, more than 2,500 brands, including a third of the Fortune 100, do their marketing in Profound. Profound lives at the application layer, meaning your AI Marketer can harness the raw intelligence of Fable this week and Astra next week. And CMO's can audit, govern, and meter its work. I speak to CMOs every day and the expectation of what AI should do for marketing has changed completely. Yet frontier intelligence keeps going to code, finance and law. Engineers have Cognition. Lawyers have Harvey. Marketers have been left in the lurch. Profound is expanding our applied AI research team to post-train models for marketing and build the first benchmark for real-world marketing tasks. More coming on that soon.”
12. Ryft
Manchester-based payments company Ryft has secured a £20 million Series B led by Gresham House Ventures. More than 6,500 businesses, including Epos Now, Chaiwalla, the Disasters Emergency Committee, Daytrip and Sprive, are now using its payment system. The investment, which takes the total raised to date to approximately £27 million, will support Ryft’s expansion across Europe and the US, while accelerating its product development and move upmarket.
As part of its European expansion, Ryft has applied for a full EU license from the Malta Financial Services Authority (MFSA). With this, Ryft will be able to passport its services across the European Economic Area. The round also featured participation from existing investors Pembroke VCT and Ingenii Capital.
Ryft’s CEO and Co-founder, Sadra Hosseini comments: “This round of investment means we can take what we’ve built in the UK into new European markets and compete on the global stage. Payments have been dominated by a small number of incumbents for a long time. We want to provide a powerful and efficient alternative to businesses, not just in Europe, but globally.”
Founded in 2021 by Alex Mackenzie, Richard Kirby and Hosseini, Ryft builds payment solutions for marketplaces, platforms and multi-location businesses, helping them manage seller onboarding and complex transaction flows, including recurring billing, automated split payments and cross-border payouts, through a single integration.
