Iceland Foods taps Retail Insight AI powered solution as retailer tackles growing food waste problem

Iceland Foods has partnered with Retail Insight to deploy its AI powered WasteInsight solution as part of the retailer's focus on reducing food waste. 

General Manager of EMEA and APAC at Retail Insight, Martin Rigby, says: "Retailers have access to more operational data than ever before, but data only creates value when it enables better decisions. The opportunity is to move from reporting what has already happened to identifying where action is needed before waste occurs.”

"We are delighted to be working with Iceland to support its continued focus on reducing food waste. By combining AI with operational insight, WasteInsight helps surface the products and actions that matter most, enabling colleagues to intervene earlier and with greater confidence."

Iceland Foods’ Stores Director, Steve Shirley, says: "Reducing food waste remains an important priority for Iceland. We are continually looking at ways to improve how we use operational data to support our colleagues in making faster, better informed decisions in stores.”

"Working with Retail Insight will help us explore how AI driven operational intelligence can support our waste reduction objectives while improving consistency across our store operations."

Iceland Foods taps Retail Insight AI powered solution as retailer tackles growing food waste problem

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.

Scott Thompson

Editor and Founder of Retail Technology Innovation Hub

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