Iceland Foods taps invent.ai platform for inventory and replenishment operations initiative

UK frozen food and grocery retailer, Iceland Foods, says it is boosting the way it manages inventory and replenishment with the help of invent.ai.

The move addresses the challenge of keeping thousands of SKUs consistently available across a nationwide network of stores and distribution centres. By leveraging invent.ai’s AI powered platform, Iceland can now turn complex sales, supply and demand data into real-time operational actions at scale, ensuring that the right products are in the right place at the right time.

The platform factors in seasonal demand, promotions, new product launches and one off anomalies. It automates replenishment decisions, with the aim of providing operational teams with optimised stock recommendations that reduce waste, minimising stockouts and maximising sales opportunities.

“AI is giving us the visibility and control we’ve never had before,” says Matt Downes, Supply Chain Director at Iceland Foods. “We can now keep shelves consistently stocked with the products our customers want, reduce lost sales and improve the overall shopping experience across every store and distribution centre.”

“Our focus is helping retailers translate complex data into tangible business outcomes,” says Farid Mohsen, VP of Strategic Accounts at invent.ai. “By optimising inventory and automating replenishment decisions, we enable retailers to improve efficiency, increase product availability and deliver a better experience for every customer, every day.” 

StrongPoint

StrongPoint and Iceland Foods recently inked an agreement to trial the former’s SaaS based Order Picking solution to fulfil all grocery e commerce orders, including both scheduled deliveries and quick commerce orders.

The project will begin with a planned proof of value phase in 2026, with a broader roll-out to follow subject to satisfactory results of the proof of value phase.

“We are extremely proud that another major grocery retailer has chosen StrongPoint for its grocery e‑commerce operations. It is a strong validation of our world class Order Picking solution, and we are proud to support Iceland Foods. We look forward to delivering efficiency savings to the grocery retailer and helping them grow their e‑commerce business while providing simpler operations for their store staff,” says Jacob Tveraabak, CEO at StrongPoint.

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.