Flying Tiger Copenhagen launches new mobile app and Customer Club with UK one of first markets to go live
Flying Tiger Copenhagen is launching a new app with an accompanying Customer Club.
The latter is is a new initiative that’s part of its omnichannel strategy and it will be a key element in understanding customer preferences, delivering a better experience, rewarding loyalty and ensuring marketing efforts are more targeted and personalised.
The club was launched yesterday and customers that sign up to the app will be immediately rewarded with discounts ranging from 10% to 20% which can be applied to in-store purchases.
Andre Filomeno, Senior Vice President for "Customer & Digital" at Flying Tiger Copenhagen, comments: “In 2023, we had around 100 million customers across our markets, and the majority of transactions happen in physical stores.”
“However, we are rolling out a number of initiatives to improve the experience, whether customers interact with us in the stores or digitally. Therefore, we are enhancing our customer experience across all platforms, making the new app a valuable addition to all of our channels and a key foundation of our omnichannel approach.”
The UK represents the third largest revenue market for Zebra Group, the parent company behind Flying Tiger Copenhagen. It is one of the first markets to get the app launch, following debuts in the Nordic countries and Germany since June 2024.
The app can be downloaded via the App Store and Google Play.
2024 RTIH INNOVATION AWARDS
Mobile retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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