Apadmi works with Matalan to build clothing and homewares retailer’s first fully native mobile app
Matalan reports that its first fully native app has recorded 1.76 million downloads since launching in August, with monthly active users growing by 10% month-on-month since go live. App orders increased 20% year-on-year in August and 28% in September, while conversion has reached 4.4%, ahead of its 3.4% target. Average order value is also 14% higher than on Matalan's website.
Developed in partnership with Apadmi, features include intelligent search to help customers find products more easily, richer product content and streamlined checkout through Apple Pay and Google Pay. The app also brings Matalan Me rewards and account information together in one place, making it easier for customers to access their benefits and personalised offers.
It is designed to connect Matalan's digital and physical shopping experiences. An in-store barcode scanning feature allows customers to check product details, availability and reviews using their phones, helping them move more easily between shopping in-store and online.
Dre Nicolaides, Digital Director at Matalan, comments: “What’s particularly encouraging about the response to our new app is that customers aren’t just downloading it - they’re using it to shop, and we’re seeing that translate into stronger orders and conversion. It’s a really positive start and reflects the investment we’ve made in improving the digital experience.”
“We’ve focused on making it easier and more enjoyable to shop Matalan, whether customers are shopping online or checking product information in store. The investment we’ve made in the technology also means we can keep introducing new features and responding more quickly to what customers want. We see significant potential to grow digital at Matalan, and the app will play an important part in that. These early results are encouraging, but we’ve got much more planned.”
Keeley Lee, Client Services Director at Apadmi, says: “We’ve worked closely with the Matalan team to create an app that delivers a better experience for customers and supports the business’s ambitions for digital growth. It’s been a great partnership, and seeing such encouraging early results makes it particularly rewarding. We’re looking forward to continuing our work together.”
2026 RTIH Innovation Awards
Mobile retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
