Lounge Underwear integrates Order Editing with technology stack that includes Netsuite and Peoplevox

Lounge Underwear has gone live with Order Editing, whose self-service portal lets customers make changes to their online orders.

In a LinkedIn post, Hamish McKay, Co-founder and CEO at Order Editing, noted that Lounge Underwear has a combined following of over six million on socials, more than 100 staff at its head office, and 25 orders per second at the peak of BFCM.

He added: "I first met Dominic Hague (Head of Systems of Lounge Underwear) just 11 days into quitting my job and going all in on our Shopify app. We weren't ready to handle their scale. Not yet. Nine months later and we were smashing it with other $100 million+ brands and I came into the head office to say hello.”

“I planned the path forward and uncovered the impact we were going to have. Customer service were manually editing 400 orders a week! That's about a full time employee's workload. It's been the greatest pleasure of my career to give all that time back to brands like Lounge and their customers."

Lounge Underwear gives customers 15 minutes to amend their order before it drops to Netsuite and Peoplevox.

McKay concludes: “With just 15 minutes, they'll save thousands of hours of labour and add six figures of upsell revenue to top line over the next year. Thanks for trusting us and supporting as we integrated with a phenomenal tech stack. 15 minutes of grace is all it takes. 400 manual edits to zero. Welcome to the family, Lounge."

2025 RTIH INNOVATION AWARDS

Online retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.