THG Commerce boosts social commerce capabilities and bags official TikTok Shop Partner Status

THG Commerce, an e-commerce solution from THG Ingenuity, has announced the expansion of its social commerce capabilities, alongside achieving official TikTok Shop Partner Status.

Its enhanced offering provides an end-to-end managed service, designed to navigate a dynamic landscape and reduce complexity for brands. Services now include social strategy development, live commerce execution, content creation, influencer and affiliate marketing, community management, and social analysis and reporting.

Richard Ward, CEO, THG Ingenuity, says: “The future of retail is inherently social, and brands must adapt to where consumers are spending their time and making purchasing decisions. Our expanded social commerce capabilities, combined with our official TikTok Shop Partner status, underscore our commitment to providing brands with the tools and expertise needed to thrive in this exciting new era. We offer a holistic solution ensuring a frictionless path to purchase for consumers.”

THG Commerce is now a recommended TikTok Shop Partner for key services including shop management and strategy, content creation and live selling, influencer and affiliate marketing and paid media.

2025 RTIH INNOVATION AWARDS

Social commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.