Former Ann Summers, Jimmy Choo Programme Manager Tom Thorogood joins Kingfisher

Tom Thorogood is starting a new position as Programme Manager at Kingfisher.

His CV includes stints at Ann Summers, Jimmy Choo and Radley London.

Kingfisher is a British multinational retailing company headquartered in London. It has stores in nine countries, and its brands include B&Q, Castorama, Brico Dépôt and Screwfix.

B&Q

B&Q recently launched Today We Do!, an integrated campaign and brand platform from Leo UK that encourages the nation to move from dreaming about home improvement to start doing.

At the heart of the campaign is a 40‑second hero film, launching during the BRIT Awards and a 60-second film on YouTube. Set on a crisp weekend morning, this opens on a crowd of people on the brink of action.

An everyday home improver takes on the role of unlikely leader, riding a lawnmower as he delivers an emphatic rallying speech that urges the nation to begin their DIY plans. As tools are raised and momentum builds, the film lands with the call to action, “Today, we do.” It will be supported by 20”, 15” and 6” cutdowns.

The campaign continues across OOH and social. The creative features hands gripping home improvement tools against B&Q’s signature orange background, paired with motivational slogans such as “Today we do” and “Crack on”.

All media planning and buying was handled by Dentsu.

Mark Elwood, Chief Creative Officer, Leo UK, says: “When home improvement inspiration is everywhere, what people really need is the confidence to get started. Today We Do delivers that in bucketloads, refreshing B&Q’s iconic platform into a rallying cry that inspires the nation to get stuck in.”

Katherine Paterson, Marketing Director, B&Q, says: “Our latest campaign pays homage to the B&Q customers of which there are over 20 million, and our invaluable colleagues across our 300 stores. It speaks to the passion we share with our communities in creating homes people love and enjoy.”

“Our famous You Can Do It mindset has always empowered people to take action - ‘Today We Do’ takes this a step further by motivating everyone  to start. Whether a total beginner or an expert home diy-er, we want to empower those who do to do more, and those who dream but don’t to start. Our customers bring the ambition and vision, and we make it easier by bringing inspiration, the tools and products, and the knowledge and expertise to get it done.”