E-commerce firm THG Ingenuity goes live with retail media network in partnership with Zitcha

E-commerce solutions provider, THG Ingenuity, has announced the launch of its retail media network, partnering with Zitcha.

THG Beauty Media is set to be the first adopter of the technology, connecting brands with more than ten million wellness and beauty customers. It provides brands with a range of digital onsite and offsite solutions, as well as above the line, experiential and influencer marketing opportunities, underpinned by customer insights that enable precise targeting.

Tom Mills-Webb, CCO, THG Beauty, says: “We’re incredibly proud of our retail media offering as we move to the next stage of its evolution with THG Ingenuity and Zitcha. Over the past year, we’ve onboarded multiple partners and increased investment in our marketing services to revolutionise our proposition.”

“We’re excited to see the evolution of THG Beauty Media over the next 12 months as we continue to grow and enhance our offering, providing better ROAS for our partners.”

Troy Townsend, CEO and Co-Founder, Zitcha, says: “This partnership is a perfect example of what retail media should look like - customer first, tech enabled, and results driven. THG Ingenuity and THG Beauty are setting a new standard, and we’re proud to power that shift.”

“Our team is passionate about delivering more than just tech - we're here to help businesses like THG Ingenuity and retailers like THG Beauty unlock the full potential of their media networks and build lasting value for their brand partners.”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.