AdTech industry veteran Sarah Lawson Johnston joins Vudoo as MD or Europe, the Middle East and Africa

Advertising commerce technology company, Vudoo, has announced the appointment of Sarah Lawson Johnston as Managing Director for Europe, the Middle East and Africa.

Having most recently served as Covatic's Chief Revenue Officer, she was part of the team that launched the company's privacy centric audience targeting solution in 2018.

Prior to Covatic, Lawson Johnston was EVP, Managing Director at Agency Partnerships for EMEA at enterprise media platform Hudson MX. She also spent over 20 years at advertising software provider Mediaocean, latterly serving as Managing Director for Europe.

"We are delighted to welcome Sarah to Vudoo," says Nick Morgan, Founder and CEO at Vudoo.

"Her wealth of experience and deep expertise in the advertising technology sector will be invaluable as Vudoo seeks to continue on its trajectory. The region is a crucial growth sector for Vudoo, particularly as commerce media rapidly reshapes how brands engage with consumers and their evolving demands."  

"I'm incredibly excited to join Vudoo at such a significant moment in the company's development," says Lawson Johnston.

"Driven by Vudoo, the content commerce sector is rapidly growing as brands and publishers seek to create cutting-edge experiences that engage and delight consumers. Its innovative technology has been seeing remarkable traction in multiple global markets and there's a huge opportunity for the company to make even more progress in the region.

2024 RTIH INNOVATION AWARDS

AdTech is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.