Vudoo expands into the Americas and announces AdTech veteran Raj Chauhan as new President

Advertising commerce technology company, Vudoo, has announced the appointment of Raj Chauhan as President, Americas.

Chauhan contributed to the foundation of supply-side platforms and real-time bidding while in senior roles at Rubicon Project (now Magnite) and OpenX - where he held multiple positions including Vice President for North American Sales, and GM Publisher, Business US respectively.

He is an advisor to MNTN, a specialist in connected TV performance marketing and Spaceback, a social display advertising company, where he was also the founding CRO.

After six years of building Point of Sale and e-commerce solutions and with his experience in bringing new products to market, he is returning to the digital advertising industry to take Vudoo’s commerce solution to agencies and publishers.

Chauhan joins Vudoo following the recent announcement of a global partnership deal with IPG Mediabrand’s dedicated commerce unit, KINESSO Commerce.

“We are excited to welcome Raj to the family,” says Nick Morgan, Founder and CEO at Vudoo.

“His extensive experience in advertising technology and commerce solutions will be invaluable as we establish our presence in the region. Raj's leadership will be instrumental in bringing our unique technology to new clients and expanding our footprint in this key market.” 

“I am thrilled to join Vudoo and lead our expansion efforts in the Americas,” says Chauhan.

“The sales funnel is collapsing, and consumers are ready for choices to shop seamlessly on the open web. Our goal is to empower the ecosystem with tools to enable this shopping experience using our one-of-a-kind commerce platform with closed-loop attribution.”

“Vudoo's technology is transforming the shopping experience for brands, publishers and their customers. I am excited to bring this category-defining commerce platform to the market.”

2024 RTIH INNOVATION AWARDS

Advertising technology and commerce solutions are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.