Turkish retailer CarrefourSA and AdTech firm GoWit shake hands on retail media advertising partnership

AdTech specialist GoWit and Turkey’s CarrefourSA have announced a retail media advertising partnership.

Brands and sellers within CarrefourSA will be able to expand their customer base, strengthen brand awareness, and increase sales by creating effective and personalised advertising campaigns via the GoWit RMA platform.

Emrah Adsan, Co-founder and CEO at GoWit, says: “Our retail media partnerships, combined with the right strategy and customer focus, deliver great value in the field of digital advertising.” 

“We are proud to collaborate with CarrefourSA, the leading brand in the food retail sector. Our cooperation is essential for maintaining a competitive edge in the retail sector and achieving long-term success with retail media ads.”

“The GoWit RMA platform provides retailers and brands with numerous advantages, including advanced targeting and personalisation, sales growth, comprehensive campaign analysis and reporting, effective on-site and off-site advertising options.”

“Retail media offers significantly high profit margins, with onsite gross margins ranging from 70% to 90%. The interest and focus of brands are heavily on retail media advertising as well. Today, a vast majority of brands (74%) prefer to allocate their budgets to retail media advertising.”

“With our advertising platform, we offer various advertising spaces to brands and sellers, enabling them to generate income from both online and offline channels.”

“Brands using our platform can increase the visibility of their products with effective Sponsored Ads, boosting their sales potential. GoWit RMA empowers brands to deliver highly targeted advertising campaigns using first-party data within Retail Media collaborations.”

“We are excited to expand our reach to more retailers and enhance our influence in the global retail media market.”

CarrefourSA’s CRM & Data Analytics Director, Nur Sibel Öztürk, says: “We are closely following the transformation of retail media, which has been rapidly growing both globally and nationally in recent years.”

“To support this evolution, we launched the CarrefourSA Retail Ads application in partnership with our technology partner GoWit at the beginning of 2024. While building this platform, we meticulously analysed the needs of our customers and advertisers, providing innovative solutions tailored to these insights.”

“CarrefourSA Retail Ads is not just an advertising platform but also a powerful analytics tool that helps us better understand consumer behaviour. By monitoring consumers' shopping habits, preferences, and needs in real-time, we empower advertisers to manage their spend instantly and track their advertising performance.”

“Through this application, we will help advertisers achieve their strategic goals by facilitating direct and efficient collaboration. Our partnership with GoWit has resulted in perfect harmony during the planning and integration phases of the platform.”

“This process will not only strengthen CarrefourSA’s leadership in retail media but also provide new competitive advantages to our supplier brands. In the upcoming period, we will continue this success alongside our business partners in our digital and retail media transformation journey, consistently delivering innovative solutions to the sector.”

2024 RTIH INNOVATION AWARDS

Retail media is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.