Mirakl strengthens position in retail media space as it announces acquisition of AI powered AdTech company Adspert

Mirakl, a provider of e-commerce software solutions, has announced the acquisition of Adspert, an AdTech company. Financial terms of the deal were not disclosed.

Based in Germany, Adspert specialises in optimising online advertising for sellers on Amazon, eBay, Walmart, etc. and its technology will be integrated into Mirakl's products.

Third-party sellers will then be able to manage their entire e-commerce activity from Mirakl Connect (management and onboarding of catalogues, advertising, promotion management).

Adrien Nussenbaum, Co-CEO and Co-founder at Mirakl, says: "The acquisition marks a significant milestone in our mission to empower brands and sellers with cutting-edge tools that enhance their advertising strategies and optimise e-commerce performance.”

“By integrating Adspert’s AI driven Ads Optimisation software into Mirakl, we are reinforcing our leadership in being the only solution on the market that consolidates the critical technology that global brands and sellers need to be successful.”

Stephanie Richter, CEO at Adspert, says: "Joining forces with Mirakl is an exciting opportunity for us to bring our AI driven advertising software to a global stage. Together, we will enable global brands and sellers to reach new levels of success by optimising their ad investments and increasing visibility across multiple marketplaces.”

“We are proud to contribute to Mirakl’s vision of transforming retail media and look forward to providing our customers with the tools they need to thrive in this evolving e-commerce ecosystem."

2024 RTIH INNOVATION AWARDS

Retail media was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.