‘The future of commerce is here’: online marketplace platform Mirakl hails Black Friday milestone

For the first time ever, the GMV generated by Mirakl’s marketplace ecosystem on Black Friday surpassed $100 million in a single day.

“This achievement is a powerful testament to the unmatched growth potential of the marketplace model - empowering businesses to scale faster, offer more, and win big in today's digital economy,” says Adrien Nussenbaum, Co-founder and Co-CEO at Mirakl.

“A huge thank you to our customers, partners, and the Mirakl team for making this incredible success possible. The future of commerce is here, and it's powered by marketplaces.”

2024 RTIH INNOVATION AWARDS

Online retail was a key focus area for the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended our 21st November gathering.