Morrisons becomes one of first UK grocery brands to tap autonomous delivery as Just Eat expands trial
Just Eat is expanding its autonomous delivery robot trial with Starship Technologies to Cambourne in Cambridgeshire. This is the first trial location where it doesn't already offer grocery delivery and builds on Sunderland and Milton Keynes deployments.
Morrisons has become one of the first grocery brands to tap the technology, with benefits including adding delivery capacity in the run up to the festive season and during offers such as the regular 'Half Price Wednesdays' on Just Eat. The Cambourne supermarket which is now live is the fourth Morrisons to begin autonomous robot deliveries with three Morrisons Dailys live across Sunderland and Milton Keynes.
Charlotte Exell, Group Online Director at Morrisons, says: “We are pleased to be working with Just Eat and Starship Technologies to trial autonomous robot deliveries from our Cambourne supermarket as we continue exploring innovative ways to serve our local community. Marking our first time offering Just Eat delivery in the area, shoppers ordering from our Cambourne store via the app will have their orders delivered exclusively by robot. In addition to Cambourne, the trial is also underway across three of our Morrisons Daily stores.”
Caroline Bates, Grocery & Retail Director for Just Eat, says: “Our autonomous delivery trials are all about innovating to improve the customer experience - whether that's enabling us to offer delivery in new areas like Cambourne or increase delivery capacity and speeds in the run up to Christmas. We'll be listening closely to customer feedback on this new and exciting service.”
David Ringer, Director of Corporate Accounts in Europe at Starship Technologies, comments: “We're delighted to be serving households across the UK alongside partners as strong as Just Eat and Morrisons. Our smart robots bring advanced autonomous technology to something very ordinary, and they're built for reliability, because their first job is to serve the community and make the grocery shop convenient and fast.”
2026 RTIH Innovation Awards
On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
