Officeworks first retailer to activate Snapchat's suite of advertising formats within Zitcha platform
Australian retailer Officeworks, part of the Wesfarmers group, has become the first retailer globally to activate Snapchat's suite of advertising formats directly within the Zitcha platform. This includes Sponsored Snaps, Snapchat's in-chat ad format that delivers full screen video or images directly into the Chat feed; Snap Ads (single image or video) to drive awareness, engagement, traffic and sales; and catalogue powered Dynamic Product Ads to blend storytelling with dynamic product discovery.
Officework kicked things off with a campaign for Microsoft to drive demand both online and in-store.
Andy Mossop, Chief Customer Officer at Officeworks, says: “We're focused on building a retail media network that creates value for everyone in the ecosystem, our customers, our suppliers and our business. That's why we're incredibly proud to partner with Zitcha and Snapchat to bring this innovative integration to life. As one of the first retailers globally to activate Snapchat through Zitcha, we're helping shape the future of retail media by connecting brands with audiences in more relevant and engaging ways.”
“Just as importantly, we're committed to delivering meaningful, measurable results for our suppliers. This work is a great example of what's possible when retailers, technology partners and brands come together with a shared focus on customer relevance and impact. We’re proud to provide a platform that delivers on this breadth of benefit to our supplier partners.”
Steve Biddle, Chief Commercial Officer at Zitcha, says: “Retail media has become incredibly effective at targeting shoppers within a retailer's own ecosystem, but future growth depends on extending that reach to audiences beyond it. Snapchat gives retailers and brand partners access to a younger, highly engaged audience that many retail media networks have traditionally struggled to touch.”
Biddle adds: “Retailers and brands don't need another way to buy impressions, they need offsite media that is connected to real retail outcomes. Snapchat gives retailers access to a highly engaged audience that many retail media networks struggle to reach. By bringing Snapchat into Zitcha, we're enabling retailers to activate campaigns that are measured against retail performance and optimised around business results, not just media metrics."
Ryan Ferguson, Managing Director at Snap Inc. ANZ, comments: "Retail growth increasingly depends on reaching audiences where they're genuinely paying attention, not just where they're scrolling. Gen Z don’t just discover products in feeds; they share them, discuss them and make decisions with the people they trust most, inside Chat. That discovery leads to purchase, as online and in-store behaviours become increasingly intertwined.”
“The Officeworks and Microsoft campaign is a clear demonstration that when brands show up in moments of genuine connection, the commercial results speak for themselves. Partnering with Zitcha gives retailers a direct path to one of Australia's most attentive and commercially valuable audiences - with the measurement to prove it."
2026 RTIH Innovation Awards
Retail media will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
