2026 RTIH Innovation Awards UK Retailer of the Year finalists include Waitrose, Toolstation, Morrisons
We’re pleased to announce the shortlist for the 2026 RTIH Innovation Awards Most Innovative UK Retailer category. We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Check out a rundown of our 2026 shortlists and finalists here.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
Our 2026 Most Innovative UK Retailer finalists as follows:
DFS and 3D Cloud
DFS Group, which owns both DFS and Sofology, had an ambitious goal. After seeing early success with AB testing of 3D product page features and experiences, it decided to take on a huge scale challenge and create 3D experiences for nearly every product in its catalogue.
Euro Car Parts and Commerce
Euro Car Parts has transformed complex automotive product data into an AI ready discovery engine with Commerce’s Feedonomics platform.
Goddiva
Over the last 12 months, British occasionwear retailer Goddiva has transformed AI from an experimental technology into a connected retail capability spanning customers, internal teams and wholesale partners.
Morrisons
Morrisons is trialling AI powered Caper Smart Trolleys for an autonomous checkout process. It has also deployed Digital Bluetooth Probing across itsOven Fresh departments to automate food safety checks. And it has rolled out a Pick to Light system using digital shelf edge labels to guide online pickers. Finally, its Everseen roll-out has supported its front end efficiency and made improvements into our loss recovery.
Toolstation
Toolstation has reimagined Click and Collect at its Toolstation GO Battersea store through a new 24/7 smart locker service developed with eLocker.
Waitrose and SOLUM
Waitrose and SOLUM are delivering a nationwide digital shelf transformation using Newton Pro electronic shelf labels. Following pilots, the programme has expanded to more than 200 stores and over three million labels.
