dunnhumby powered Tesco Media and Insight Platform extends tie up with AdTech firm The Trade Desk

Tesco Media and Insight Platform, powered by dunnhumby, has extended its partnership with The Trade Desk to give advertisers direct access to anonymised audience segments on the platform.

This means brands can plan and execute their campaigns without solely relying on third-party cookies for the first time.

Tash Whitmey, Group Managing Director at Tesco Media and Insight Platform, comments: “This is a very exciting next step in our partnership with The Trade Desk and a major milestone in an ever increasing privacy centric world.”

“Although third-party cookies will now not be deprecated on Google’s Chrome browser, more stringent privacy controls will be put in place. Therefore, we believe the way forward is still cookieless and with The Trade Desk we are truly staying ahead of the curve in protecting customer’s data, while still delighting them with relevant advertising when they are browsing online.”

Tim Abraham, Senior Director of Data Partnerships EMEA at The Trade Desk, says: “Our expanded partnership with Tesco Media and Insight Platform allows marketers to seamlessly reach shoppers with more precision across the open internet.”

“This means advertisers can improve their media efficiency and business goals by reaching qualified customers informed by real purchase behaviours.”

“Together with The Trade Desk, Tesco is putting consumers back in the driving seat by giving them greater control over the use of their data, while advertisers serve relevant content across multiple channels on the open internet.”

2024 RTIH INNOVATION AWARDS

AdTech is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.