Debenhams Group taps Peak agentic AI technology as it looks to stay ahead of festive demand

Debenhams Group - home to PrettyLittleThing, boohoo, boohooMAN, Karen Millen and Debenhams - has introduced a new artificial intelligence solution to help manage sales, stock and pricing more effectively across its brands.

The agentic AI solution, created in partnership with Peak, can predict and guide decisions - and act on them autonomously - with the aim of saving the merchandising team time each month and increasing the speed and accuracy of decision-making across brands.

Debenhams Group first partnered with Peak in June to explore how AI could enhance product pricing and promotions.

Dan Finley, CEO at Debenhams Group, says: “As a digital first retailer, we’re embracing AI to make smarter, faster decisions that simplify our operations and enhance the customer experience. This technology will transform how we manage stock and pricing - especially during the busy festive season - and help us continue to deliver great value and service across all our brands.”

Richard Potter, CEO at Peak, says: “The future of retail belongs to intelligent AI systems - ones that will optimise decision making and take action alongside the business team. By bringing this level of agentic AI innovation to market, Debenhams Group is setting the benchmark for how technology can transform retail performance today.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.