Pop Mart is counting the days as it gears up for launch of London flagship store on Oxford Street
Pop Mart, the Chinese maker of the well known Labubu doll and specialist in designer collectibles, is set to open a new store on London's Oxford Street later this week. In an Instagram post, it said: "London, something big is coming! A new flagship. A new experience. A whole new world to explore.”
"We're excited to welcome you to our new Pop Mart London flagship, officially opening on 23rd October. Step into a world of creativity, imagination and endless surprises as we bring a brand new Pop Mart experience to the heart of London. Stay tuned for exclusive products, special activities and exciting surprises as we count down to the opening."
Here's everything you need to know:
Opening time
Friday, 23rd October, 10am
Location
149-151 Oxford Street, London, W1D 2JF
Opening hours
Monday - Saturday: 10:00am - 10:00pm
Sunday: 12:00pm - 6:00pm
London's brilliant
Earlier this year, Pop Mart opened its largest London store to date, unveiling a new retail destination in the heart of the West End. Located at 69–71 Charing Cross Road (WC2H 0NE), this spans 5,090 square feet and introduces a mezzanine level, a first for a Pop Mart store in the UK.
Situated in the former home of House of Spells and close to the brand’s first London store in Soho, the Charing Cross Road addition marked Pop Mart's 16th store in the UK. It boosted ts London presence with seven standalone stores and nine London locations overall, including dedicated spaces within Harrods and Hamleys. It has since shuttered its Soho location.
Ian Ashton, Head of UK Retail at Pop Mart, said: "The growth of our London community has been incredible, and this store is a reflection of that momentum. Charing Cross Road is more than a retail space - it’s where the Pop Mart universe comes to life, bringing together collectors, creativity and culture in one destination. This opening is about giving our community a home, while inviting new fans to discover what makes Pop Mart so unique."
Opening under the theme Step Into the Magic, the location introduced the Twinkle Twinkle Fairground, an immersive experience designed to spark curiosity and bring Pop Mart’s characters to life.
2026 RTIH Innovation Awards
Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
