Australian fashion brand Bariano taps Try with Mirra tech as it replicates physical store fitting room experience online

Bariano has gone live with Try with Mirra, a Shopify app offering an at home try-on experience that replicates the fitting room of a physical store.

In a LinkedIn post, Peter Ceredig-Evans, CEO and Co-founder at Try with Mirra, said: "Within moments of launching and updating their homepage, they started converting first time customers. Using our secure 'Try Before You Buy' checkout solution, customers are able to try items on, in the comfort of their home, before committing to a purchase."

He added: "If you're an e-commerce leader and you've spent time in retail, then you'll know the power of the in-store 'fitting room' and how crucial it is for a customer to touch, try and be confident that the items fit and look good. You can now deliver this experience online and benefit from the outcomes it creates (for customers and your business)."

2025 RTIH INNOVATION AWARDS

Online retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.