Former Amazon and M&S executive Murray Beckett bags Director of Omnichannel & Retail Media role at Boots
Murray Beckett has started a new role as Director of Omnichannel & Retail Media at Boots. He was previously at Amazon where he served as GM, Marketing/Digital - EMEA & APAC. His CV also includes stints at Boohoo Group, Nike, and Marks and Spencer.
In a LinkedIn post, he said: “Just a few days in, I'm grateful for the warm welcome I've received and looking forward to learning, meeting more of the team, and playing a small part in our mission to help people live healthier, longer, happier lives.”
He added: “One thing that has been reinforced since the interview process is how much pride there is in the business: its heritage, success, and the role it plays in customers' lives. There's also a noticeable sense of anticipation right now. With new leadership and ownership, it feels like people are energised by the opportunities ahead. Care x Commerce. I reckon that's a Bootiful thing.”
TikTok Shop
Boots UK has kicked off a TikTok Shop pilot, in partnership with THG Commerce, involving a curated selection of No7 skincare and beauty products. Further brands and products are set to launch over the coming months.
Paula Bobbett, Chief Digital and Data Officer at Boots, says: “Millions of people are already discovering beauty and skincare products through TikTok and the creators and communities that they trust. This launch gives us an exciting new way to be part of this dynamic experience and help more customers to discover new products and shop those they love in way that feels seamless and relevant to their lives.”
Daniel Callaghan, Business Development Manager at THG Ingenuity, says: “Boots' debut on TikTok Shop is a testament to the growth and development that the platform has seen over the last few years. This forms part of Boots’ wider ambition to create more connected customer experiences and bring beauty content, product discovery and purchase closer together. Through the platform, it aims to reach new audiences, while giving existing customers greater choice and flexibility in how and where they shop. Huge move, and well done to everyone involved.”
2026 RTIH Innovation Awards
Social commerce will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
