Boots pilot launching on TikTok Shop in partnership with THG Commerce on 28th September
Boots UK is kicking off a TikTok Shop pilot, in partnership with THG Commerce, involving a curated selection of No7 skincare and beauty products. Further brands and products are set to launch over the coming months.
Paula Bobbett, Chief Digital and Data Officer at Boots, says: “Millions of people are already discovering beauty and skincare products through TikTok and the creators and communities that they trust. This launch gives us an exciting new way to be part of this dynamic experience and help more customers to discover new products and shop those they love in way that feels seamless and relevant to their lives.”
Daniel Callaghan, Business Development Manager at THG Ingenuity, says: “Boots' debut on TikTok Shop is a testament to the growth and development that the platform has seen over the last few years. This forms part of Boots’ wider ambition to create more connected customer experiences and bring beauty content, product discovery and purchase closer together. Through the platform, it aims to reach new audiences, while giving existing customers greater choice and flexibility in how and where they shop. Huge move, and well done to everyone involved.”
Best Buy
Over in the US, meanwhile, Best Buy is also launching on TikTok Shop. Starting in late October, the experience will feature nearly 10,000 products from brands including Oura, Bose, Dyson and Microsoft.
Customers can browse products through shoppable videos, the Best Buy shop page, the shop tab and in-app product pages. And TikTok creators can bring products to life through shoppable videos and photos.
“Social media isn’t just influencing what people buy anymore. It’s shaping how they discover products, with creators playing an increasingly important role in what people notice, consider and want to try,” says Jonathan Greer, Vice President of E-commerce at Best Buy. “Launching on TikTok Shop lets us meet customers at that exact moment of discovery and make it easy to shop.”
2026 RTIH Innovation Awards
Social commerce will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
