Pixel Inspiration and dunnhumby deliver Sony BRAVIA powered retail media roll-out for Booker Wholesale
Booker Wholesale has deployed more than 500 Sony BRAVIA Professional Displays to establish a new retail media network across 100 of its UK locations. The project was delivered by Pixel Inspiration in partnership with dunnhumby.
Installed predominantly at rack ends and above palletised merchandise, the displays provide a platform for targeted advertising and promotional content, while integrating into the existing wholesale environment. This presented specific challenges for the installation. Displays needed to be positioned for maximum visibility while also being protected against accidental impacts from stock movement, pallet handling and day-to-day warehouse operations.
Sony BZ35L BRAVIA Professional Displays were selected as part of the hardware solution to provide the combination of image quality, reliability and operational efficiency required for the network. To provide additional protection, Pixel Inspiration worked with UNICOL to develop a combined mounting and protective shroud solution. This was designed to withstand the demands of a busy cash and carry environment while maintaining appropriate airflow and ventilation around the displays.
The displays use Sony’s Android-based System on Chip (SoC) technology, reducing the need for additional external media players and helping simplify the overall installation. The network is managed through the DISE content management system, enabling campaign content to be centrally targeted and distributed across Booker’s national estate.
Sony Remote Device Manager is also used to monitor the displays remotely, carry out firmware updates and undertake maintenance tasks. This helps reduce the need for onsite intervention and supports efficient management of the large scale display network.
“Booker’s nationwide retail media network is a great example of how digital signage is evolving to create new opportunities for brands to engage customers in highly relevant environments," says Karl Ingham, Key Account Manager, Sony Professional Displays and Solutions Europe.
"This deployment demonstrates the scalability and versatility of Sony’s display technology, while the combination of high quality visuals, remote device management and reliable performance makes it well suited to the demands of a busy wholesale environment. We’re delighted to support Booker and Pixel Inspiration in creating a platform that can deliver value for both Booker’s customers and its brand partners."
2026 RTIH Innovation Awards
Retail media will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
