Morrisons Chief AI Officer Mohsen Ghasempour: AI innovation should start with people not tech
Meaningful AI transformation starts with people, not technology. So says Dr Mohsen Ghasempour, Chief AI Officer at Morrisons. Ghasempour recently joined the UK grocery retailer from Kingfisher. He has taken on overall responsibility for data and AI strategy, with a remit spanning customer growth, colleague empowerment, operational efficiency, manufacturing excellence and commercial excellence. He reports directly to Morrisons CEO Rami Baitiéh and took up the role on 1st October.
In a LinkedIn post, Ghasempour said: “Two weeks into my journey at Morrisons, and one of the highlights has been visiting our logistics network and spending time with the brilliant people who keep our operations moving. Behind every product reaching our stores are incredible teams managing enormous complexity, balancing efficiency, availability and the everyday challenges of getting food to customers across the UK.”
He added: “The best AI opportunities come from understanding real problems, and nobody understands those problems better than the people dealing with them every day. That is why I believe meaningful AI transformation starts with people, not technology. A big thank you to Andy Gillies (Logistics Director) and the rest of our fantastic logistics leadership team for sharing their insights, challenges and experiences. Early days, and still a lot to learn, but I am confident we are going to build something special here. Watch this space!”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
