Google launches AI powered app Doppl, allowing consumers to virtually try on outfits

Google has announced the launch of Doppl, a virtual clothing try-on app that uses generative AI to allow users to test out any outfit. 

Available on iOS and Android in the US, Doppl develops on the capabilities of Google Shopping’s virtual try on offer, including the ability to upload outfits from pictures and screenshots. The app also uses generative AI to allow users to turn static images into dynamic video. 

This means users can virtually try on any outfit as long as they have a clear, accurate picture. They can virtually try on outfits from a thrift store using photos of the items or clothing featured on social media using screenshots. 

Doppl users can save looks and share them on social media. 

Currently, people can try on tops, bottoms, and dresses. Google says it is working to add other categories and plans to make the app available in other counties in the future. 

It has cautioned users that there may be some issues with the app. “Doppl is in its early days and it might not always get things right. Fit, appearance and clothing details may not always be accurate,” it warns. 

Doppl will also limit the number of generations per user each month, although it has not provided a set limit.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.