Andre Korte exits Supercheap Auto to take on General Manager - Digital Innovation role at Woolworths Group
Andre Korte has joined Woolworths Group as General Manager - Digital Innovation. He was previously at Supercheap Auto and has also worked at Amazon and EY. In a LinkedIn post, he said: “This is a chance to help shape the future of grocery retailing across Australia and New Zealand.
“Thank you to Michelle Anderson (Director - Digital Commerce Experiences) and team for the opportunity and the warm welcome. And thank you to the team at Supercheap Auto for six great years. Excited for what's ahead!”
Pine Labs
Pine Labs recently extended its technology partnership with Woolworths Group.
Through its Qwikcilver subsidiary, Pine Labs powers the technology platform supporting Woolworths' gift card programmes. The tie up will build on this foundation, with a focus on strengthening platform capabilities, enabling deeper technology integration, and supporting the evolution of gift card experiences across physical and digital channels.
“The most valuable technology partnerships are built over time and become part of the infrastructure that businesses rely on every day,” says B Amrish Rau, CEO at Pine Labs. “Over the past five years, Pine Labs and Woolworths have established that kind of relationship. We are now expanding the technology foundation with enhanced platform capabilities that can support new gift card experiences and stored-value use cases.”
He adds: “As gift card experiences become increasingly digital, integrated, and omnichannel, enterprises need technology infrastructure that can evolve alongside customer expectations. Our partnership with Woolworths is focused on providing that long-term foundation.”
2026 RTIH Innovation Awards
Digital retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
