Perfect Corp. teams with Louis Vuitton to power virtual try-on service for launch of new makeup line

Perfect Corp. has announced a collaboration with Louis Vuitton, part of the LVMH group, for the debut of the Maison’s first full makeup collection branded La Beauté Louis Vuitton.

The tie up brings AI and AR powered experiences to consumers across 33 countries via web, mobile app, and WeChat in China, with virtual try-on (VTO) technology integrated at launch.

The makeup line includes eight eyeshadow palettes, 65 lipstick shades across three finishes - satin, matte, and balm - and 24 curated makeup looks. At the core of the digital experience is Perfect Corp.'s beauty tech suite, which has been customised to support Louis Vuitton’s approach to luxury beauty.

“For us, this makeup launch is more than a product release - it is the expression of a new creative territory. By collaborating with Perfect Corp., we ensure that our customers can explore and experience this universe with a level of personalisation, realism, and innovation that reflects our commitment to excellence in every detail,” says Maria-Jose Barrera Rojas, Global VP E-Commerce at Louis Vuitton.

“With Louis Vuitton, we are proud to push the boundaries of what's possible in virtual beauty experiences,” says Alice Chang, CEO and Founder at Perfect Corp. “This collaboration showcases the future of luxury beauty - personalised, immersive, and digitally elevated from the very first touchpoint.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.