True Classic keeps the faith with Global-e as apparel brand expands worldwide online footprint

Global-e reports that apparel brand True Classic has renewed its partnership with the company.

Since partnering with Global-e, True Classic has expanded its global online footprint, growing from a digital native brand serving only the US and Canada to reaching over 200 international markets. Today, international sales account for over 25% of its total e-commerce revenue, with key markets including Canada, the UAE, the UK, Australia, Switzerland, Norway, and Sweden.

“It’s been incredibly rewarding to support True Classic’s journey from a domestic direct-to-consumer brand to a truly global player,” says Matthew Merrilees, CEO North America at Global-e. “The brand’s rapid international growth is a testament to the power of the localised e-commerce experience and operational excellence. We’re thrilled to extend our partnership and look forward to driving even more global success together in the years to come.” 

“Global-e has been an outstanding partner every step of the way,” says Adam Eisenstadt, Company President of True Classic. “Its expertise in international markets and seamless logistics support have been instrumental to our global expansion. From conversion optimisation to behind the scenes operations, they’ve delivered a truly white-glove experience - and we’re only getting started.” 

Global-e provides True Classic with an online shopping experience tailored to each market, offering local currencies, preferred payment methods, and duty inclusive pricing. It also supports the brand’s operational infrastructure, including four international fulfillment hubs in addition to its US facility.

2025 RTIH INNOVATION AWARDS

Online retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.