Commerce solutions firm Cart.com appoints Sam Bowman as CMO following Amify acquisition

Cart.com reports that Sam Bowman has been appointed Chief Marketing Officer. Bowman joined the commerce solutions specialist in April 2024 through its acquisition of Amify and most recently served as Senior Vice President and Head of Marketing.

“Sam has been a driving force behind some of our most visible and impactful marketing efforts over the past year,” says Omair Tariq, Founder and CEO at Cart.com. “He brings deep expertise, strategic thinking, and the kind of operational rigor that continuously moves the needle. As CMO, he’ll play a critical role in shaping how the market sees us and how we continue to scale aggressively.”

Commerce solutions firm Cart.com appoints Sam Bowman as Chief Marketing Officer following Amify deal

Bowman served as Senior Vice President of Marketing at Amify, where he built the company’s marketing activity from the ground up, ultimately tripling the company’s revenue and supporting an exit to Cart.com in early 2024.

“I’m incredibly proud to step into the CMO role at such a pivotal moment in Cart.com’s growth story,” he says. “We have a powerful vision for commerce backed with best-in-class technology, logistics, and a relentless focus on helping brands win in an increasingly complex and competitive operating environment. I’m excited to build on our momentum and our mission to simplify commerce and logistics - for brands big and small.”

2025 RTIH INNOVATION AWARDS

Logistics technology will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.