Beauty and fashion technology specialist Perfect Corp. takes wraps off new AI Clothes Try-On solution

Perfect Corp. has announced the launch of AI Clothes Try-on, a generative AI powered experience for virtual fashion shopping.

This lets shoppers see exactly how any look complements their unique body shape, complexion and style. They can mix and match separate pieces, preview full outfit swaps, and experiment with fabrics, prints and colourways, all rendered in photorealistic detail.

AI Clothes Try-on is available through both the YouCam Makeup mobile app and the YouCam Online Editor, Perfect Corp.’s web-based editing platform. For brands and developers, the solution is also accessible through the YouCam Online Editor AI Clothes Try-on API.

“With the AI Clothes Try-on feature, we’re not just visualising clothes, we’re rethinking how people connect with style,” says Alice Chang, CEO and Founder at Perfect Corp. “It gives users the freedom and power to explore, customise, and express their fashion choices instantly. For brands and retailers, it’s a smarter way to deliver personalisation at scale, where inspiration becomes interaction in just one click.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.