SharkNinja and Fisher & Paykel tap Salesforce Gen AI powered Agentforce for Consumer Goods solution

Evolving trade policies, ongoing supply chain challenges, and increasingly cost conscious consumers are putting an increased amount of pressure on business leaders to improve every aspect of operations, from streamlining the supply chain to elevating the customer experience.

To help support consumer goods companies as they navigate these challenges, Salesforce has launched a Gen AI powered Agentforce for Consumer Goods offering, equipping customer service, sales, and field teams with digital labour support to streamline operations, reduce inefficiencies and improve customer satisfaction. 

Brands such as SharkNinja and Fisher & Paykel are using this to build agents that execute manual tasks across: 

• Customer service engagement: provides service reps with instant access to relevant customer account information, including top selling products, compliance insights, and transaction history, helping to boost customer satisfaction and loyalty.

• Visit management: allows field teams to more efficiently book store visits to deliver products and service customers by automating the time-consuming process of manual scheduling. Service teams can automatically assign a driver based on available inventory, driver schedule, and store priority.

• Telesales: enables sales reps to maximise the revenue of every interaction by recommending products, generating sales pitches, and highlighting discounts. This frees up time spent on routine tasks so reps can focus on boosting sales. 

• Proactive maintenance: helps service teams anticipate asset service needs by summarising asset health data, creating quotes, generating work orders, and drafting mail summaries to streamline maintenance tasks, reduce manual effort, and enhance overall efficiency.

• Sales agreement management: provides account managers with actionable insights from sales agreements to improve sales performance and enhance customer relationships. 

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.