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Pop Mart brings SkullPanda Petals in Four Acts to Harrods in curated London showcase

Staff Writer 24/04/2026 Staff Writer 24/04/2026

Pop Mart brings SkullPanda Petals in Four Acts to Harrods in curated London showcase

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Nike deploys interactive AR mirror experience at JD Sports Oxford Street store with LOOOK.AI technology

Staff Writer 17/04/2026 Staff Writer 17/04/2026

Nike deploys interactive AR mirror experience at JD Sports Oxford Street store with LOOOK.AI technology

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Skechers blends entertainment, tech and retail with Proto hologram Howie Mandel experience

Staff Writer 07/04/2026 Staff Writer 07/04/2026

Skechers blends entertainment, tech and retail with Proto hologram Howie Mandel experience

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The sound of retail: how music shapes customer experience

Staff Writer 13/03/2026 Staff Writer 13/03/2026

The sound of retail: how music shapes customer experience

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Disturbed Media Group taps HYPERVSN tech for Formula 1 experience at London Waterloo

Staff Writer 09/03/2026 Staff Writer 09/03/2026

Disturbed Media Group taps HYPERVSN tech for Formula 1 experience at London Waterloo

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Shark Beauty and LOOKFANTASTIC bring live social commerce to AI driven shoppable catwalk

Staff Writer 24/02/2026 Staff Writer 24/02/2026

Shark Beauty and LOOKFANTASTIC bring live social commerce to AI driven shoppable catwalk

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Emporio Armani enlists Loook.ai for interactive fragrance activation at KaDeWe Berlin

Staff Writer 16/02/2026 Staff Writer 16/02/2026

Emporio Armani enlists Loook.ai for interactive fragrance activation at KaDeWe Berlin

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e.l.f. Beauty launches makeup game and immersive beauty Roblox experience

Staff Writer 19/12/2025 Staff Writer 19/12/2025

e.l.f. Beauty launches makeup game and immersive beauty Roblox experience

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Focus on immersive stories as Puma opens flagship European store on London's Oxford Street

Staff Writer 01/12/2025 Staff Writer 01/12/2025

Focus on immersive stories as Puma opens flagship European store on London's Oxford Street

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Topshop, THG Studios, PayPal and Google Cloud team on AI powered shoppable catwalk

Staff Writer 27/11/2025 Staff Writer 27/11/2025

Topshop, THG Studios, PayPal and Google Cloud team on AI powered shoppable catwalk

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Black Mirror merchandise lands on Black Friday as Banijay Rights and IV Creative launch online store

Staff Writer 27/11/2025 Staff Writer 27/11/2025

Black Mirror merchandise lands on Black Friday as Banijay Rights and IV Creative launch online store

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McDonald’s taps into 1980s nostalgia with Netflix’s Stranger Things immersive campaign

Staff Writer 27/11/2025 Staff Writer 27/11/2025

McDonald’s taps into 1980s nostalgia with Netflix’s Stranger Things immersive campaign

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Walmart Realm WhoKnewVille holiday campaign serves up immersive, shoppable experience

Staff Writer 20/11/2025 Staff Writer 20/11/2025

Walmart Realm WhoKnewVille holiday campaign serves up immersive, shoppable experience

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Lando Norris and Werner Bronkhorst art focused pop-up store hits Las Vegas as Formula 1 comes to town

Staff Writer 19/11/2025 Staff Writer 19/11/2025

Lando Norris and Werner Bronkhorst art focused pop-up store hits Las Vegas as Formula 1 comes to town

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Ikea meatball turns 40 as retailer preps one night only immersive food experience in Sweden store

Staff Writer 19/11/2025 Staff Writer 19/11/2025

Ikea meatball turns 40 as retailer preps one night only immersive food experience in Sweden store

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Wicked: For Good movie breaks records on Roblox platform ahead of theatrical release this week

Staff Writer 17/11/2025 Staff Writer 17/11/2025

Wicked: For Good movie breaks records on Roblox platform ahead of theatrical release this week

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Focus on breakthrough AI innovations as Intel Experience Store opens doors in New York City

Staff Writer 04/11/2025 Staff Writer 04/11/2025

Focus on breakthrough AI innovations as Intel Experience Store opens doors in New York City

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Walmart drops ZEPETO update as virtual experiences directly influence what Gen Z purchase IRL

Staff Writer 03/11/2025 Staff Writer 03/11/2025

Walmart drops ZEPETO update as virtual experiences directly influence what Gen Z purchase IRL

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Virgin Media O2 and Netflix bring Stranger Things to high street with in-store immersive pop-ups

Staff Writer 27/10/2025 Staff Writer 27/10/2025

Virgin Media O2 and Netflix bring Stranger Things to high street with in-store immersive pop-ups

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Ikea takes wraps off 3D kitchen planning experience, now live in 17 countries including Spain

Staff Writer 23/10/2025 Staff Writer 23/10/2025

Ikea takes wraps off 3D kitchen planning experience, now live in 17 countries including Spain

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