Retail Technology Innovation Hub

Immersive experiences

2025 the year of immersive commerce: Walmart notches up Zepeto first as it learns what resonates with community

2025 the year of immersive commerce: Walmart notches up Zepeto first as it learns what resonates with community

Staff Writer 16 Jan 2025
EE and Netflix bring Squid Game 2 to life with immersive event at flagship Westfield White City store

EE and Netflix bring Squid Game 2 to life with immersive event at flagship Westfield White City store

Staff Writer 16 Jan 2025
Focus on immersive retail as Dentsu, Differin, and Dubit bring first acne care brand to Roblox

Focus on immersive retail as Dentsu, Differin, and Dubit bring first acne care brand to Roblox

Staff Writer 09 Jan 2025
Coca-Cola taps Ocean Outdoors technology as it presents virtual snow globes in immersive AI DOOH experience

Coca-Cola taps Ocean Outdoors technology as it presents virtual snow globes in immersive AI DOOH experience

Staff Writer 11 Dec 2024
Recursive delivers interactive Puma Arcade experience for sports brand’s new Las Vegas 25,000 sq ft store

Recursive delivers interactive Puma Arcade experience for sports brand’s new Las Vegas 25,000 sq ft store

Staff Writer 08 Dec 2024
Immersive AI technology firm MeetKai and NBA’s Detroit Pistons launch virtual fan experience

Immersive AI technology firm MeetKai and NBA’s Detroit Pistons launch virtual fan experience

Staff Writer 05 Dec 2024
e.l.f. Cosmetics enlists Obsess on first immersive e-commerce experience for brand’s loyalty members

e.l.f. Cosmetics enlists Obsess on first immersive e-commerce experience for brand’s loyalty members

Staff Writer 04 Dec 2024
Walmart Discovered on Roblox racks up 30 million total visits and more than 2.1 million hours of play time

Walmart Discovered on Roblox racks up 30 million total visits and more than 2.1 million hours of play time

Staff Writer 04 Dec 2024
Domino’s taps into Squid Game: The Experience immersive experience for free emergency pizza offer

Domino’s taps into Squid Game: The Experience immersive experience for free emergency pizza offer

Staff Writer 04 Dec 2024
Retail technology innovation of the week: Walmart, No Boundaries, ZEPETO, and the next generation of shoppers

Retail technology innovation of the week: Walmart, No Boundaries, ZEPETO, and the next generation of shoppers

Staff Writer 29 Nov 2024
Walmart meets next generation of customers where they are online with latest No Boundaries ZEPETO drop

Walmart meets next generation of customers where they are online with latest No Boundaries ZEPETO drop

Staff Writer 25 Nov 2024
New PUMA store ‘redefines what it means to be bricks and mortar location in rapidly evolving digital world’

New PUMA store ‘redefines what it means to be bricks and mortar location in rapidly evolving digital world’

Staff Writer 25 Nov 2024
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