Focus on immersive retail as Dentsu, Differin, and Dubit bring first acne care brand to Roblox

Dubit is partnering with Galderma and dentsu on an initiative that is pitched as the first ever acne care brand on Roblox.

In a LinkedIn post, Andrew Douthwaite, Chief Commercial Officer at Dubit, said: "This is redefining how brands engage with Gen Z. By creating a space where self-care meets play, we’re helping Differin reach a highly engaged audience in a way that’s authentic, meaningful, and fun."

The Level Up Lobby is an interactive space featuring an acne care education mini-game packed with Differin’s acne fighting arsenal. Participants can engage in three mini-game experiences.

By participating in Differin’s Level Up Lobby Roblox experiences, players can receive daily power-ups throughout the campaign. On their fifth visit, they have a chance to receive exclusive UGC items for their forever wear collection.

Shoppers can upload a receipt from any product purchase from any retailer where Differin is sold to receive a power-up of their choice in participating Differin Level Up Lobby Roblox experiences.

The Differin Level Up Lobby will appear across five popular Roblox experiences with over four billion plays, including NewSmith, Teamwork Puzzles 2, Carry A Friend, Paradise RP and The Floor is Lava.

"By meeting players where they play, we’re setting a new standard for how brands engage in virtual environments," Douthwaite commented.

“By becoming the first acne care brand on Roblox, Differin is pioneering a new frontier in digital engagement. Our strategic presence in popular games that players know and love allows us to blend acne care education with immersive entertainment,"  said Val Vacante, VP, Solutions Innovation, Dentsu

"These innovative experiences are designed to build confidence and foster a supportive community. Additionally, rewarding players for purchases from any retailer where Differin is sold offers a unique way for them to level up both their skin and their game in the physical and digital world."

2024 RTIH INNOVATION AWARDS

Immersive retail was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.