Walmart meets next generation of customers where they are online with latest No Boundaries ZEPETO drop

Walmart’s second No Boundaries drop on ZEPETO has gone live.

This drop includes ten virtual twins of real-world NoBo items from the US retail giant’s winter collection and a “cozy chalet” video booth backdrop for the ZEPETO community to create and share with their friends.

Walmart has also partnered with ZEPETO creator, TuLiP TLP to create three limited edition items inspired by the broader winter collection.

“This type of activation might not resonate with you, but it does resonate with the more than 20 million MAU on ZEPETO,” says Justin Breton, Head of Brand Marketing Innovation at Walmart.

“It’s another example of how we’re meeting the next generation of customers where they are online and empowering them to discover, try-on, and express themselves with virtual fashion, all of which translates to real-world brand love and purchase intent.”

2024 RTIH INNOVATION AWARDS

Virtual fashion was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last night’s gathering.