Bobby Morrison calls time on run as Chief Revenue Officer at e-commerce platform giant Shopify

Bobby Morrison has left Shopify where he served as Chief Revenue Officer.

He joined the company in 2022 from Intuit where he held the same role.

In a LinkedIn post, in which he did not reveal his next move, he said: “The last three and a half years at Shopify have been some of the most impactful and fulfilling of my career. I didn’t know what I was missing until I had the chance to work with a mission obsessed, founder led company. Together, we built something truly special.”

He added: “We turned a negative cash flow and shrinking 14% growth business in 2022 into nine consecutive quarters of 25%+ revenue growth and eight consecutive quarters of 15%+ free cash flow organisation. Growing our market cap by over 5x.”

“The best part is that unlike most companies whose revenue slows as they scale, we accelerated - crossing 30%+ growth while expanding our TAM in Europe and enterprise, which are now two of the fastest growing segments in the business. Arguably the best commercial performance across all of SaaS in recent years.”

Morrison continued: “In parallel, we built an AI native culture that reshaped the very foundations of traditional go to market. We started with the Slack channel hashtag#rev-ai-use-cases and had over 3,000 posts from teams across the commercial org: sales, partners, marketing, support, customer success, operations, and professional services.”

“We wrote 16M+ lines of code and ran 750K+ Gumloop (MCP) workflows - evolving from a series of disconnected tasks to end-to-end, AI enabled systems. These improvements changed the very shape of Shopify, expanding wingspans, collapsing toil, and driving productivity that once seemed impossible.”

“We also built an amazing partner ecosystem that now stands as the best commerce partner network on the planet. I’m deeply grateful for the relationships built with each of our partners, their teams, and their founders.’

He concluded: “For me, it’s time to turn the page to the next chapter. I’ve learned what it means to operate outside the Overton Window, to think like a product first leader, and to seek the unorthodox but true. To move at the speed of Parkinson’s Law and GSD like our lives depended on it. All in service to our amazing customers. I’ll take those lessons forward into what’s next and look forward to sharing more in due time. Until then, I’ll be cheering Shopify on from the sidelines.”

2025 RTIH INNOVATION AWARDS

E-commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced last week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.